On
CLOUD DENIM
$130
On
Cloud in Denim
Perform all day every day with the lightweight shoe that's Never Not On.
The new CloudTec® sole gives you an even smoother ride than ever before. New structural innovations such as re-shaped cloud elements, increased grip pads, and an updated central channel make the Cloud fit for all activities.
The new V-molded heel uses the latest advancements in material design and shaping that adapts to your foot, giving you a snug fit that still provides freedom for your feet.
One of the iconic elements of the Cloud is the easy-entry speed-lace system. Slip into the Cloud effortlessly without needing to tie the laces, yet stay securely in place on the run. Swiss engineering at its finest.
About the Brand
From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running.After retiring from professional competition, three-time world duathlon champion and multiple Ironman winner Olivier Bernhard devoted himself to finding a running shoe that would give him the perfect running sensation.
Dozens of prototypes were developed, but the basic concept — cushioned landing, firm take-off — remained paramount throughout. The prototypes won the ISPO BrandNew Award, one of the most important prizes for innovation in sport. On products continue to win international design and technology awards. And there's no finish line in sight.
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